Our Story

Where PhDs and World Cup Athletes Drive Soccer Innovation... together.

Anybody that’s ever been to high school knows the score. There are nerds and jocks, not to mention, goths, geeks, brownnosers, cheerleaders and all the other social castes. But let’s hang with the geeks and jocks for a minute, because they basically run the world. Just ask Bill Gates, Warren Buffet, David Beckham or Tiger Woods.

At Primo Sport, we have both. Olympian soccer players run sales and marketing. PhDs in the material sciences and industrial design drive innovation and product development. Believe it or not, while the geeks and jocks didn’t get along too well in high school, they’re great teammates at Primo Sport.

This potent mixture drives our focus: applying state of-the-art technology to enhance your soccer performance. So, we’ve developed a full range of soccer balls that hold air all season. If you’re a player, that means you can play and practice with a real latex ball that holds air year round—like a butyl ball—but doesn’t play like a rock. If you’re a coach, you can focus on teaching, not inflating balls. And if you’re a league director or administrator, you’ll appreciate the difference on the bottom line.

We have shin guards that will fit you like a glove. And goalie gloves that protect your hands like shin guards. And you will look great playing in the latest in soccer fashions.

Enjoy our website. And stay tuned. Our nerds have a lot more cool technology coming at you. And our jocks will make it easy for you to buy.