Primo Blog

May 27th, 2010

May 24th, 2010

As usual – Nike has appealed to the core of soccer/footballers everywhere with its World Cup advert.  They strive to define the pulse of soccer in America and capture the essence of the game worldwide.  They help elevate the sport in America to the standard of baseball/football/basketball wit

May 20th, 2010

No doubt that this year’s World Cup Match ball will carry its fair share of criticism from the players – as it does every World Cup.  Forwards who miss the goal will complain the ball moves too much – forwards who strike the keeper in the chest from 12 meters will complain the ball doesn’t move enough and keepers who botch the easy save will complain that the ball is too fast, or moves too much, or didn’t move at all – in the end, the Cup will be handed out, the average goals per match will be the

November 9th, 2009

I just wrapped up a very successful week of “preaching” the Primo story – covering 5 states in 6 days.  I knew it was going to be a great week when I had all 80 coaches at the “coach the coach” clinic at USTC the first evening of the trip nodding in agreement about one thing – a simple idea with powerful implications.  It was then that I realized – air retention in soccer balls is a BIG story.  Before then, after struggling to get product in the warehouse and retailers to stock balls in their stores for months, I was starting to wonder i

November 9th, 2009